Collecting well on an empty schedule is still an empty schedule.
Doctor, billing decides how much of your booked work becomes money. It cannot do anything about the appointments that were never booked, and for most practices the front of the funnel is a local search result nobody is maintaining.
Help patients find the care you offer
Practice search visibility depends on useful service information, accurate location details and a website that is easy to use. We organize the content around the questions a prospective patient actually asks.
Understand the search
Improve the page
Review qualified enquiries
You are not in the map results
Most local healthcare searches never scroll past the map. Being ranked below it is close to being absent, and the fix is usually profile maintenance rather than anything expensive.
Your reviews are years old
A handful of old reviews, one of them bad, is what a prospective patient sees first. Practices with hundreds of satisfied patients often have no process for asking any of them.
The site loads slowly on a phone
Nearly all of this traffic is on a phone, frequently on a poor connection. A site that takes several seconds to become usable loses people before it has said anything.
Local visibility, reputation, and a site that converts
Here is what the work looks like, from the first review to the next action.
A defined task.
A documented action.
A visible next step.
Audit what people actually find
We search the way a prospective patient in your area would and record what comes back, including where you rank against the practices you compete with.
Fix the local profile first
Hours, categories, services, location data and photographs on the profile that feeds the map pack. It is the least glamorous work here and usually the highest return.
Build a review habit
Reviews come from asking, at the right moment, through a process that does not add work to your front desk. We set the process up rather than write the reviews.
Make the site fast and clear
Speed on a phone connection, and a page that makes booking obvious. Most practice sites lose people at one of those two points.
Report against booked appointments
Rankings and traffic are inputs. The number that matters is new patient appointments, and that is what the reporting is tied to.
Included in health care SEO
Agree the scope with your practice, then keep the day-to-day work organized around it.
- Local search and map pack visibility work
- Business profile build and maintenance
- Review generation process and monitoring
- Site speed and mobile usability improvements
- Conversion improvements on booking paths
- Location and service page structure
- Competitor visibility comparison
- Reporting tied to booked appointments
Visibility should lead to a useful next step
A visit is only useful if the reader understands your services and can contact the practice. We connect page structure, local information and clear calls to action instead of treating rankings as the whole result.
Practice marketing is not the same as marketing
The constraints are different, and a generalist agency tends to find that out on your account.
| Situation | Generalist agency | Worked for a practice |
|---|---|---|
| A patient writes about their care | Reposted as a testimonial | Handled with patient privacy in mind |
| Success is measured | Traffic and rankings | New patient appointments |
| Copy is written | Claims whatever converts | Held to what the practice can support |
| Your specialty is unusual | Keyword research | Understood, because we bill it |
| Reporting arrives | Impressions | Booked appointments |
A few things to know before we start
The right scope starts with a clear conversation.
Ask it directly. You will get an answer from somebody who works accounts, not a sales script.
Monday to Friday, 8am to 5pm Central TimeDo we have to use your billing to get this?
No. It is offered on its own. It sits here because most of our clients came to us for collections and then asked who was looking after the other end.
Can you guarantee we will rank first?
No, and anybody who does is selling you something they do not control. What we will do is tell you where you currently rank, what is realistically movable and roughly how long it takes.
What about patient reviews and privacy?
We set up the process for requesting reviews. We never write them, and nothing that identifies a patient or their care goes into your marketing.
How long before it shows?
Profile and site fixes can move things within weeks. Competitive local ranking is a longer piece of work, and we would rather set that expectation now than at the third monthly report.
Most practices do not buy one service in isolation. These are the ones that change the same numbers.
See what a patient in your area finds
Tell us your specialty and the billing issue you want reviewed. We will agree the scope and arrange a secure way to share any records needed.